Barbara Grassey

Barbara Grassey is an author, speaker and trainer.  As a copywriter, she specializes in finding the “hook”  or angle that makes her clients and her clients’ products stand out from the crowd.  Her observation and study of human nature allows her to dig out the true concerns of consumers and offer solutions to problems that are practical and sometimes ingeniously simple.

Listen to talk show

Along with creating information products and courses, Barbara is a ghostwriter and editor for national speakers.  Her greatest asset is her ability to write in the “voice” of the personality, allowing a seamless fusion of the speaker’s subject knowledge with her command of writing.  She offers a course for those who would like to create their own information products at

Barbara has declared the second decade of the 21st Century “The Decade of Differentiation.”  Business people need to brand both themselves and their companies and to stake a bold claim to set them apart from their competitors.  This decade is about personal touch and packing in value.  Your personality will become the key to your success.

Listen: Marketing in the New Economy

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

barbara-grassey.mp3 Download

Comments are closed.